Market Research Consultant
Expertise and flexibility
In more than 25 years of experience in market research, I have built expertise in both managing the research process and interpreting research findings to provide meaningful insight.
I have a strong quantitative focus and plenty of experience with big data sets and stats methods like conjoint and segmentation. I am also very qual friendly and happy conducting depth interviews and facilitating workshops.
I am flexible and adaptable, working with your team or project in the way that helps you the most.
SUPPORT FOR AGENCIES AND INSIGHT TEAMS
Project management of a specific project from proposal to delivery
Desk research and literature reviews
Depth interviews and workshops
Setting up new trackers or complex projects
Troubleshooting existing projects to improve efficiency
Short term cover for holidays or to help an overstretched team
Managing quant project elements for qual agencies
Writing presentations and reports
REPORT WRITING SERVICES
Using data from surveys, depths, workshops, groups, online discussions or communities I produce clear, insightful PowerPoint or Word reports to fit your style and audience
Health and beauty
Telecoms and technology
Complex and multi-method projects
Who I’ve Worked With
"I just wanted to get in touch to say that we presented the report to the client yesterday and the client loved it - he said it was really insightful and gave them so much information to develop the story. Thank you again for putting the report together."
"Alison produced a client satisfaction survey for us. The process was extremely smooth and the results extremely useful, sharp and focused."
"Amazing work, you nailed all the key questions we needed to answer in a clear way. Looking forward to reading your next reports!"
"Alison supports us regularly and immediately works out what the key issues are and drives to get them answered."